For more than 25 years, David Gallianetti has helped shape how Lakeland University presents itself to the world. As Director of External Relations, he oversees public relations, media outreach, community partnerships and institutional storytelling. Although many students may not realize it, his work influences everything from official announcements to the university’s public image.
Gallianetti did not originally plan to work at Lakeland long-term. At the time, he was an education reporter for The Sheboygan Press when a university vice president encouraged him to apply for a communications role. He initially declined.
Two months later, he agreed to interview “just to see what happens.” More than two decades later, he is still here. Looking back, he describes the decision simply: it “was meant to be.”
Within his first few years, Gallianetti realized the job offered something journalism could not, lasting relationships with students.
“I found this ability to create relationships with people in a more meaningful way,” he said. “It was just very rewarding.”
His journalism background still shapes how he communicates today, especially when it comes to listening.
“I try to listen to hear as opposed to listening to react,” he explained. “Let me hear what you have to say first and really think about it.”
Behind the scenes, his role is constantly changing. Gallianetti describes himself as a “Wizard of Oz” figure who prefers to stay out of the spotlight.
“I like being the man behind the curtain,” he said. “It’s a little bit different every day.”
His responsibilities include writing, advising leadership, supervising staff and maintaining community relationships. Despite the fast pace, he enjoys the work because “there’s always a story to tell.”
What keeps him motivated is simply students. He calls them an “endless battery of energy” that keeps him going.
“When you see the light bulb go on and they figure it out, it’s just really rewarding,” Gallinetti said.
He takes pride in helping students succeed after graduation. One example is Steve Vollmer, who discovered graphic design at Lakeland and later became vice president for creative for the Tampa Bay Buccaneers.
Stories like this reinforce Gallianetti’s belief that the university’s true impact lies in its graduates.
That impact goes beyond careers. Many students and alumni say Gallianetti has played a major role in their personal growth as well.
Susana Stevens, Class of 2025, said “G-Force” made a lasting impact not only at Lakeland but throughout Sheboygan, Wis. She highlighted his passion for supporting students and creating a strong sense of belonging.
Being far from home, Stevens said Gallianetti gave her guidance, mentorship and a sense of family.
Kiki Pagan shared a moment that showed his dedication to helping students build connections. After a convocation, Gallianetti made sure to introduce her to a Milwaukee radio host and later encouraged her confidence.
“He made sure I felt seen and supported,” Pagan said. “That moment helped me start building connections on campus.”
Caitlyn Pernsteiner also pointed to his personal support and impact on academics. As a nursing major, she said his work expanding programs and checking in on students makes a difference.
“He always asks how my classes are going,” Pernsteiner said. “It shows he genuinely cares about my goals and progress.”
“Our product is our students,” Gallianetti said, noting that watching them succeed is his greatest accomplishment.
In recognition of his impact, Lakeland established the Gallianetti Scholars program in his honor. He describes the recognition as meaningful because it helps students achieve their goals.
For students interested in communications, he stresses adaptability and the importance of meeting audiences where they are. He also believes strong storytelling comes from real human connection.
At the same time, he encourages students to build face-to-face communication skills.
“Get up and talk to people,” he said. “That’s when you really get to know someone.”
Around campus, he’s widely known as “G-Force,” a nickname from his early days as a sports writer that stuck over time.
Despite the nickname and long career, Gallianetti hopes his legacy is simple—being approachable.
“If I can’t help them, I can pass them to the right person,” he said. “We’re here to help our students.”
After more than 25 years, his impact isn’t measured by recognition, but by the people he’s helped along the way. From shaping Lakeland’s voice to mentoring students behind the scenes, his work reflects a commitment to helping others succeed.
