The addition of a Communication major is expected to be finalized this fall.
The major is currently under review of the Higher Learning Commission, whose members are the ones that grant accreditation, according to John McKenzie, instructor of Communication at Lakeland.
The final decision will be made on Oct. 22, and Lakeland faculty and students will be informed of the decision within two weeks of that date. McKenzie says that students will be able to register on the day the news is received.
The previous curriculum only offered a minor in Communication and, before last year, the Communication minor mostly consisted of courses in writing and a few art classes. The minor has since been redesigned to compliment the major.
McKenzie said, “Those who take the minor are still going to get a lot of the meat, the same content that people in the major do. Those who enroll in the major, however, will partake in more senior-level experiences.”
There are also several new classes that will be added to the curriculum. Some classes that already exist have changed their names to become Communication classes specifically. For example, the class Introduction to Mass Media (or WRI 100) will now be called COM 100 and Fundamentals of Public Speaking (or GEN 111) will become COM 111.
Thirteen completely new courses will also be available. Among these courses are Interpersonal Communication, which will be taught by Charlie Krebbs, and Persuasion and Advocacy, which will be taught by McKenzie in the spring. Another class that will be offered is New Media and Digital Communication, which will allow students to design, write, and create their own professional blogs. Other class titles include Communication Theory, Rhetorical Criticism, and Critical Communication Approaches to New Media, which is a senior-level course.
According to McKenzie, the major will have two primary focuses, the first being on Rhetoric and Public Communication and the other on Professional Communication. McKenzie says that students interested in the professional emphasis are looking to have jobs in the fields of business, corporation, or journalism.
He described the emphasis on rhetoric and public communication as “revealing the way in which our communication is connected to everyone else’s communication.” These students may also take courses in politics, social and cultural issues, design, and speech writing.
McKenzie believes that students can greatly benefit from a major in Communication. He says that the number one quality employers are looking for in college graduates is communication skills, and majoring in Communication would prepare the student to enter the job field with the skill set desired by employers nationwide.
He also stresses the interdisciplinary nature of the major, stating that it can “be whatever you want to make it.” It can lead to a broad set of careers after graduation, including those in marketing, advertising, journalism, writing for the web, public relations, human resources, or designing and administering informational campaigns.